Equity Advantage Program Bi-Weekly Car Payment Service

The Equity Advantage Program, also known as "Half-Pay" or “Bi-Weekly”, is a valuable product incorporated into the MenuVantage system. This bi-weekly payment service is made available via a strategic alliance with US Equity Advantage (USEA) in partnership with Wachovia, N.A.

A bi-weekly payment plan electronically debits half of a customer's monthly car payment every two weeks. The customer effectively makes a total of 26 half payments per year, two of which are applied directly to the principal - shortening the term of the loan, accelerating equity, and saving interest.

Wachovia Bank, N.A. is our exclusive processor of electronic payments.

Wachovia N.A. is required by law to be fully compliant with the Federal Reserve's™ requirements for Automated Clearing House (ACH) payments as defined under Regulation E and is a member of the FDIC.

A household name with 13 million household and business customers, Wachovia is the fourth largest bank holding company in the United States based on assets. Wachovia currently has more than $700 billion in assets and more than $400 billion on deposit. For more information, go to www.Wachovia.com.

Wachovia will process the automatic debit of your account, and your funds will be on deposit in our FDIC insured account with Wachovia, N.A. until they are sent to your lender, on or before your next due date.

US Equity Advantage has become the industry leader in the automated bi-weekly processing of vehicle loans.

By leveraging their relationships with MenuVantage and Wachovia, N.A., USEA is now active in more than 1000 dealerships nationwide including two of the major public auto groups.

USEA analysis has shown that dealerships that utilize the Equity Advantage Program sell approximately 80% more F&I Product on bi-weekly deals as opposed to standard retail deals.

Consumer Benefits

  • No Up Front Costs
  • Equity Acceleration
  • Shortens Loan Term
  • Increased Vehicle Value at Trade
  • Decreased Overall Interest Costs
  • Convenient Automatic Debits

Dealer Benefits

  • More Payment Options
  • Shortens Customer Trade Cycles
  • No Charge Backs
  • More room for other products
  • 20-60% Finance Penetration

How does it work?

The Equity Advantage Program is seamlessly integrated into MenuVantage and submission to Wachovia is completed electronically. Since the "Half-Payment" is printed on the menu next to the monthly payment, customers are presented this payment option on each finance deal regardless of the lender. Our business managers have enjoyed up to 60% finance penetration with this product.

How can bi-weekly payments help me sell other products?

It's simple! Everyone knows that extending a customer's finance term will reduce the monthly payment - but it's not a benefit to the consumer.

Bi-weekly payments allow you to offer the customer the financial benefits of an extended term without increasing the monthly payment - picking up $600-$900 worth of product in the process.

Call today for a live demonstration! 877.636.8826

UA Equity Advantage


Enrollment Forms

Bi-weekly Payments Email : orders@866halfpay.com to request your enrollment forms for the new Visa® Debit Card for commissions.
Wachovia DirectPay Enrollment Form - Click Here! (PDF)

With the VISA® Debit Card, you earn cash each time you enroll a customer in the Equity Advantage Program.

Watch your available balance pile up while providing your customers a convenient way to pay their automotive loan.

Visa® Debit Card Features:

Earn extra cash by selling the Equity Advantage Program.

Your card can be used anywhere VISA debit cards are accepted.

Debit or ATM, your card stays with you no matter where you go.

Click HereTo Enroll!